MR Anywhere and Insights Anywhere are our acclaimed platforms for Market Research and Consumer Insights. These platforms come with pre built integrations to leading third part technology platforms and data providers.

The model library for analytics is a fast growing asset base that codifies our knowledge in building models for category / brand forecasting, pricing analysis, price corridor, response prediction, list generation, key driver analysis, SEM to name a few.

Our expertise in Marketing and Customer Informatics spans wide and deep, handling Attitudinal data from Surveys, Consumer panel data, Retail measurement data, POS data, Customer records, Customer satisfaction data, Merchandising data, Media data, Economics data to name a few.

We have built an economic and scalable business model that can be reliably deployed for every new client we acquire and sustain the value proposition to our clients as we grow.

While the requisite contextual business knowledge and consulting are provided by our people at the client site, the bulk of the work in terms of operations, data management and modeling are handled by our teams offshore. Over the years, we have successfully identified and matured the process of segregating the tasks that needs to be handled onsite and offshore.