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Insights
The biggest challenge in generating actionable insights lies in
- Stitching requisite data together meaningfully
- Data cleanup and validation
- Creating an insightful dashboard of reports that support business decision
making.
- AND managing and distributing them effectively amongst stakeholders.
Our Insights delivery service is about doing the above tasks for your Marketing
and Customer Insights function systematically,
reliably and cost effectively.
Our deliverables can vary from simple excel templates and calculators to complex
online dashboards. Our services find application in areas such as:
- Category / brand tracking
- Innovation monitoring
- Behaviour and usage tracking
- Product contribution and trend
- market share analysis
- Brand / product importance
- Market importance and growth
- Brand performance
- Growth winners and losers
- Market / price comparison
- Market segment importance
- Swot analysis mapping
- sales trend
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In addition to hundreds of readily available reporting templates on Insights Anywhere,
we custom create templates, calculators and dashboards for your specific needs.
Its our scope to deal with the data and the insights generation process, and free
up your bandwidth to focus on the other aspects of critical decision making.
- Offerings
- Technology
- Case studies
Our insights offerings
- Dashboard population/generation
- Reporting – manual and automated (Excel, PowerPoint, Automated charting/reporting)
- Analyze and derive insights (Examples include Propensity Modeling, Cross-sell
analysis, IVOC, Brand-tracking)
- Leverage insights in the feedback loop – using it to accelerate business
value
Tool Expertise
- Business objects
- Cognos
- Microsoft SSRS
- Dot net charting
- Dundas
- VBA Macros
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Case studies
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Client
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Solution
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Description
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Large CPG company (Gum, choco)
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Consumer Brand Study tracking, and Launch performance tracking
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Dexterity handles RMS data for various G14 countries and SMS countries. Work included
consistency checks, quality checks, data analysis, reports generation and populating
online reports on Insights Anywhere.
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Large CPG company (Cosmetics)
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Global monthly
market monitor and distribution channel and analysis dashbord
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Built attractive dashboards for Global market monitor. Insights are delivered monthly
on an online platform with a possibility to extract powerpoint decks. Market dynamics
knowledge is applied to analyse and apply to prepare summary reports for various
geographies and various categories on an ongoing basis.
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Global automobile company
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Create brand
score cards,consumer generated media reports
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Dexterity handles survey data from brand studies and CGM data from blogs and communities.
Applied text mining for unstructured data to identify variables with positive and
negative correlations on the brand. Created attractive report templates.
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A large retail company
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Retail Innovation dashboards
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Dexterity built Retail innovation dashboards to monitor some KPIs like Innovation
index, item churn ratio, new item introduction ratio, mean time to introduce a new
item in the store etc. RMS data of this store and the competition’s data is
used to benchmark the store’s innovation level against the industry and competition.
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