Generating marketing and customer insights deals with data in variegated forms, types and sources. The process of Insights generation becomes cumbersome due to challenges in Process & Information Integration and domain expertise required.

Our DM practice deals with developing and maintaining an analytical data environment, providing for data collection, information integration and creating insights generation platforms

For analytics and modeling to perform well, as well as to derive meaningful insights, the data environment should be clean. Our Data Management services provides the environment for marketing and customer data management, analytics and insights generation.

Dexterity is uniquely qualified to be your best partner for Marketing and customer data management. Here are a few reasons why you should be working with us:

• Our decade-long experience with data from leading market research providers like Nielsen, IRI, Ipsos, Synovate and more.
• Information Engineering Toolkit to handle data from internal data sources (SAP / JDEdwards data on merchandising, sales)
• Data models for industry verticals (Retail, CPG, Auto, Telecom, Pharma) for creating analytical data environment for Marketing and Customer Informatics.

• Offerings
• Technologies
• Case studies

Our data management offerings

	Marketing Data Management Includes the integration of marketing data from various vendors and sources (data related to products, promotions, distribution, penetration...). Our understanding of MR data and assets / platforms to manage, analyze and generate insights/ reports accelerates value for you.
	Customer Data Management The integration of customer data from operational data warehouses, transactional systems, Market research data and other behavioral data for an Integrated View. Our understanding of CRM data and assets / platforms to manage, analyze and generate insights, accelerates value for you.

 

	Data Warehousing (DW) & Integration We design high performance data warehouse environments to handle large volumes, inconsistent data formats, complexity of data sources and real time data requirements. This is supported by our expertise in data integration and  ETL (Extract, Transform and Load) services and tools.
	Business Intelligence (BI) and Reporting We provide complete BI solutions and our expertise includes the definition, deployment, testing and maintenance of OLAP cubes, dashboards, scorecards and reports. A Pre-Built business specific report & template Library serves as a starting point and yield rapid development of BI solutions.

 

	Data Quality Management Our Data Quality Management services help you obtain data that is completely clean, accurate, standardized and consolidated. Our data management solution tackles data quality at multiple points across the enterprise while maintaining centralized control and management of data quality standards.
	Custom Application Development and Maintenance We build customized warehouses, data cubes and reports and develop business specific dashboards and reporting tools. We also provide ongoing maintenance, support tuning and enhancement of your existing systems.

Tool Expertise

Databases	BI Tools	Mining/Analytics tools
Microsoft  Oracle  Teradata  DB2	Business Objects  Cognos  SAS  Microsoft  Oracle  Hyperion	SAS  Megaputer  SPSS
ETL tools Metadata management tools  Informatica    Informatica  Microsoft  Oracle

Case studies

Client	Data	Project Description	Tools
Among the top 3 MR companies, globally	20+ TB	A large DWBI project listed in Oracle’s BI Website. Our scope involved co-development with Oracle, Enhancements, creation of data marts, BI reports and Implementations	Oracle 10g, Informatica, SAS
A leading Scandinavian consultancy	4 TB	DW&BI Strategy, End-to-End development and support of Respondent Data Warehouse and reporting platforms	Oracle / Business objects
A top Financial Services Institution in USA	NA	Development and Maintenance of a Business Intelligence Application to measure and track  “Customer Satisfaction Acceleration Program”  outcome	Oracle / Business objects
A Logistics Management company based out of Europe	NA	Customer Data management application and integration platform for hundreds of their agents and direct customers	Informix, Java
A leading MR organization in Europe	<1 TB	Design and development of DW and BI solution for market and customer data management	Microsoft SQL Server, SSIS, SSAS, SSRS
A German transportation conglomerate	NA	Pricing data collection and analysis solution integrated with competition analysis	Java, SQLServer